In a world where there is now SO much content out there, creating compelling content is crucial to make yourself stand out. Big companies have whole departments that do this for them, but when you’re a #microbusiness owner working on your own, with barely enough hours in the day, how can you make yourself stand out in all the noise?

Tips for writing great content

Here are eight tips that will help:-

✅ Know your audience – your content needs to speak directly to your audience. Remember, the content isn’t about you, it’s about them, and has to be useful to them. If you don’t know who you are speaking to, your messaging is just going to come across as too generic.

✅ Capture attention quickly – You only have a few seconds to grab your audience’s attention. Use eye-catching visuals, compelling headlines, and intriguing captions to stop users from scrolling past your post.

✅ Tell a story – Storytelling is one of the most powerful ways to make your content relatable. You can share behind-the-scenes glimpses of your business, customer success stories, or anecdotes that illustrate your core values.

✅ Educate – Provide value to your audience by creating content that educates or solves a problem. Share tips, tutorials, how-to guides that resonate with your audience. #learning is one of my core values (check out my strapline!), which is why I like to post things like this.

✅ Entertain – Entertaining memes and videos that align with your brand values and also allow your personality to shine through. Remember, people buy from people.

✅ Visuals – Visual content is more engaging and shareable than plain text (such as images, videos, infographics, and GIFs etc). You don’t have to be a creative wizard, there are plenty of packages out there that are cost effective, like Canva for graphics or Capcut for videos. Don’t be afraid to experiment with different formats to see what resonates best with your audience.

✅ Encourage engagement – Prompt your followers to engage with your content by asking questions, running polls, or ask them to share their thoughts and experiences in the comments. Engaging with your audience helps to build a community.

✅ Be authentic – Authenticity is key to building trust and credibility with your audience. Be genuine, be transparent, and be true to yourself in all your social media content. Authenticity is is so important to me and is as one of my core values.

By following these principles, you can create compelling content that is interesting to your audience, drives engagement, and ultimately helps you achieve your social media marketing goals.

There is a great article here, which talks about how to create compelling content.