Managing client expectations (especially when selling to them) is hugely important. Sometimes when dealing with a client they tell you the results they want to achieve and you may know they are being unrealistic. If you over promise on those results I can pretty much guarantee you are setting yourself up for a fall which could include:

❌ Having to give credit back to the client
❌ The client refusing to pay the invoice
❌ Your reputation being ruined
❌ Negative online reviews
❌ Loss of client(s) etc.

A reputation takes years to build and minutes to destroy.

So how do you avoid that pitfall, you need the work right?

✅ You tell them what they WILL get – these are things that you know are absolutely guaranteed.
✅ You tell them what they COULD get if things go well – these things are pretty much guaranteed as well (but they don’t know that)
✅ You tell them what will happen if things go EXCEPTIONALLY WELL – these are things that you know could happen but you are pretty sure you can deliver

If your delivery exceeds their “Exceptionally Well” expectations you will have a client who is happy and will sing your praises, give you great reviews, pay your bill and could be a real advocate for your business.

During the course of the Peer Power programme we look at real world situations in how we can mange expectations better, often looking introspectively at things we could have done better and comparing them with things we did well. Click here if you’d like to know more.